About

Flower Couture is a collaborative platform led by Aya, a floral artist from Tokyo, based in San Francisco/Vancouver. Flower Couture is derived from the idea of "Haute Couture", a historical practice of fashion made by hand with only the highest quality materials and craftsmanship. We apply this philosophy to floral designs to serve for fashion, art, performance, editorials, and bridals.

Philosophy

Flowers - Celebrating the Bliss of Their Impermanence

Flowers, with their colorful diverse presence, brighten up the world with a moment of joy. It is almost a cruel irony that they, possibly the highest forms of beauty in the natural world, are mortal. We believe that there is something valuable in the progression from one state to another through their lifespan. By creating artworks with this mortal medium, we intend to capture the ephemeral beauty in sprout, bloom and decay.

Couture - Juxtaposing Haute Couture x Mortal Material

Flower Couture brings in the practice of haute couture to create floral artworks. In the 1700s, haute couture was designed by skilled craftsmen and are tailored specifically to suit the wearer. It was not just a piece of clothing by itself, but a culture that surrounds the practice of craftsmanship. We apply the historical practice of craft and care to creation of floral artworks in order to enhance the mortal beauty at the highest point.

Story

Flower Couture was formed by Aya in a tiny apartment in Nob Hill, San Francisco. Starting as an experiment with her equally art-minded housemates, she used her background in architecture and Ikebana, Japanese floral art, to explore draping them with floral arrangements. This turned into a platform that has extended worldwide through word of mouth and involves professionals who share similar principles in the fields of fashion, photography, and design, and the desire to revitalize the craftsmanship of old. She is certified as a Shihan, master in Sogetsu Ikebana from Tokyo, Japan.

Venue

| fashion show |
fiera milano, milan
bedford gallery, walnut creek
the dryansky gallery, san francisco
numu - new museum los gatos, los gatos
ruby skye, san francisco
union square, san francisco
hyatt regency, san francisco
the compound, atlanta
gensler, san francisco
fairmont hotel, san francisco
maxwells, oakland
denwell center, taipei

| music event |
unknown Harajuku, harajuku, tokyo
batsu art gallery harajuku, tokyo
hotel cafe hollywood, los angeles
yerba buena center for the arts, san francisco
element lounge, san francisco
330 ritch, san francisco
broadway popup, san francisco

| party ceremony |
university club, san francisco
press club, san francisco
carneros inn, napa
yoshi's, san francisco
digital garage, san francisco
brazilian room, berkeley
carnelian room, san francisco
la boutique l'art et la mode, san francisco
precidio chapel, san francisco
the air, oakland
milano hotel, san francisco
union larder, san francisco

| other |
two rooms, tokyo
legion of honor, san francisco
conservatory of flowers, san francisco

and various private events & occasions

Location

North America - San Francisco, New York, Napa, Oakland, Berkeley, Atlanta, Portland, Vancouver
Europe - Milan, London, Eindhoven, Santorini
Asia - Tokyo, Taipei

Flower Couture

Letting flowers bloom on people worldwide